About Us

Our Story

For D.L. Couch, it is all about advocacy and inspiration. Design and architecture, with all its discipline and rule­breaking, method and chance, is our love. Sparking inspiration by creating beautiful, functional, well­crafted, versatile, and stimulating design is our passionD.L.Couch is always ready, responsive, quick, and most importantly, great at getting done what needs to be done to help make our clients look their best. Exceptional service and a pride in providing products and service that are unparalleled have long been the cornerstones of the success for D.L. Couch. We continue to expand our product lines and capabilities to better serve our clients and enable a one­stop shopping approach to assist with selections of interior finishes. We have addressed all commercial market segments through this approach, by providing everything from the wallcoverings, to drapery and upholstery, privacy curtains, write­away products, textiles, digital, and wall protection.


Founder and President, Dennis Couch, spent the first 20 years of his career in wallcovering manufacturing, learning the the business; developing quality products, delivering them on time, and standing behind the product delivered. In 1985, he created D.L.Couch, implementing his experience in quality products, and combined it with his love of design and people. Beginning distribution was limited, but continued growth over the years eventually allowed D.L.Couch to distribute wallcovering from the Midwest to New England. Similarly, product offerings from D.L.Couch have expanded well beyond vinyl wallcovering to specialty products, textile wallcoverings, upholstery, drapery, privacy curtains, dry erase products and digitally printed surfaces. Notable national brands like Lanark, Versa and Source One have become go to collections in the marketplace, combining design with durability.

Based in New Castle, Indiana, D.L. Couch has showrooms located in Indianapolis, Minneapolis, and at the world’s largest design center, Chicago’s Merchandise Mart. The company remains a family owned and operated business, with wife Lori joining in 1994, and their three children joining thereafter. In 2013, D.L. Couch was named one of the Best Places to Work in Indiana by the Indiana Chamber of Commerce, a high honor for a company that takes great pride in service and satisfaction. Striving to be a leader in every aspect, D.L. Couch continues to make investments in product development, technology and its people to maintain the best in quality and innovation.

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