MARKET SEGMENTS
If you're wondering whether we service your sector of Our Nation's Wallcovering Economy, the answer is almost certainly yes. Here are details, and some insights into how we help out accounts similar to yours.
National Accounts
When customers have a national or multi-regional presence and want consistent or identical interiors, we'll work with the Big Decision Makers from inception to installation. Often we develop custom wallcoverings: custom colors, designs, digitally printed images, and oh, you name it, we've done it or will do it. From a chain of banks, to restaurants, to car rental terminals-we've got experience with any number of nationally recognized retail names, for whom we've prepared any number of tags, symbols, colors and shapes.
Corporate
Our largest market segment. We help property management firms, office building owners and any commercial concerns that own, manage or maintain office spaces. For these projects there is no typical solution: we provide a wide range, such as 54" vinyls, acoustical wall treatments, natural and synthetic textiles, specialty wallcoverings-from the boardroom to the bathroom.
Healthcare
Hospitals, clinics, fitness centers, senior living environments, wellness and rehabilitation facilities, examination areas: healthcare is one of our strongest segments. Many of our hospital projects involve extremely durable vinyls that stand up to the rigors of corridors and patient areas. Our experience with senior living areas includes wallcoverings appropriate for independent, assisted-living facilities and acute-care spaces.
Important to note, our wallcoverings are freqently chosen for durablilty and for wayfinding concerns too. In our experience, wallcoverings are the most cost efficient way of "residentializing" healthcare facilities that otherwise typically have a stark, "institutional" feel. Also note, cubicle or privacy curtains are a complementary "soft wall" option that can be coordinated to a variety of 54" vinyls.
Hospitality
Every day we're helping hotels, motels, restaurants, entertainment centers, casinos, and whatever the newest name for the newest concept in hospitality happens to be. Much of the work we do in these areas involve custom designs because of the size of the projects and our client's desire for something unusual, identifiable or proprietary. Costs (obviously) are frequently a major concern with specifiers in this category; we work closely with all parties to make sure they're happy and have become very adept at achieveing aesthetic effects within budget constraints.
Retail
National retailers (typically considered "national accounts" where we can take advantage of economies of scale) are not the only retailers out there, and we frequently help smaller, individual stores who often want to create an "experience" for the shopper that's memorable and fun. (Fun!) Wallcovering can improve the sales presence of products, provide deft signage solutions, and generally direct consumers' attention to important places where money can be spent; all the while prioritizing durability as a chief concern. There's no limit-we've helped department stores, malls, grocery stores, and pretty much any location that has both customers and walls.
Institutional
Government buildings, banks, schools, religious properties-as with other commercial spaces, their wallcoverings usually are required to meet fire, durability, eco-friendly, and indoor air quality requirements. We offer many third-party-tested wallcoverings that meet strict local, state and federal guidelines. Then there's the environmental factor, and the ways we can help with LEED points for project certification. Many of our offerings contain recycled content, and many large institutional properties take advantage of our reclamation programs: old, stripped-off wallcovering diverted from the landfill and recycled.
Residential
Not just single homes-condominiums, time-shares, apartments and vacation properties deserve wallcoverings that meet all the criteria for commercial applications: durability, versatility, environmental advantages, and great design. Paging through our collections frequently leads a homeowner from our grasscloths, textiles, 27" wide vinyls, handcrafted patterns and specialty wallcoverings that use sand, glass beads and flocking to, well, whatever feels right. It's in there.