NEW CAMPAIGN

OUR VISION

Vision No. 1

This is all about making designers look good. We run D.L. Couch like a fire station: always ready, responsive, quick, and most importantly, good at getting done what needs to be done. We put out fires. Prevent them. And we're willing to risk our necks to save someone.

Vision No. 2

This is all about inspiration. It's about creating beautiful, functional, reliable, well-crafted, stimulating, versatile designs to help our clients find inspiration going beyond the role of merchant to the role of muse (or, at least, summoner of the muse).

A PERHAPS-SOMEWHAT-IDEALISTIC GOAL FOR THE NEW D.L. COUCH CAMPAIGN:

Our entire adult lives (and a fair amount of our childhoods) have been spent dreaming. Designing. Seeking out something more interesting or pleasing or surprising than anything we've seen so far. As a service business, we take pleasure outperforming expectations; as people working in a field entwined with the twin virtues of creativity and persuasion...? That's a privilege. We hope our new advertising campaign communicates how deeply we appreciate that privilege.

BEHIND EVERY DESIGN IS A STORY.

D.L. Couch designers rely on stories, experiences, insights, Unpredictable Visits From The Muse and other inspirations for the patterns, textures and colors of each season's wall-coverings and fabric; we love to think our work might help inspire other designers-who then may use those wallcoverings (and fabric) to, in turn, inspire their clients.

WHEN YOU WANT IT TO BE A CLEAR, EASILY NAVIGATED WEBSITE,
THAT'S WHAT IT IS. BUT THAT'S NOT ALL IT IS.

It's a convenient way to order samples. Sure. Has to be. But it's also a resource. We even have daydreams that it might become a regular stop on your web ramblings. Eventually, our ambition is to become a reliable source of inspiration-for mood boards, thematic devices, color, texture, function, a sense of possibility, further possibility, possiblity perhaps even beyond that: as you click / drag / move / sort / discover / re-organize / generally play around with the layers of our new DLCouch.com home page, we imagine you thinking "Hm, digital design; I hadn't considered that yet," or "Indonesian Ikat prints, of course..."