Process
Welcome to the Imaginarium. Let's get started.
How about a huge picture of a tomato with hubcap-sized dewdrops behind the corner booth? Yes? Or an old basketball team photo across the fronts of the bleachers? Or a kid's drawing of an octopus with too many arms in the pool room (either kind of pool)?
Put any size logo (ranging from "tasteful" to "the size your client wants it") anywhere at all.
Simply tell your client, "We can do that" and we'll figure out how. It's simple. We've narrowed it to three steps.
Part One: The Three Steps
Step 1: What's the image? (Not sure? We'll help.)
Step 2: How big? (Estimates are okay.)
Step 3: What's the material we're printing it on?
That was pretty simple, wasn't it. You can stop here if you want, and go talk to your client.
CONTACT: digital@dlcouch.com
Details about the Three Steps
(which you don't have to read 'til you're ready to do something)
Step 1: What's the image? (Not sure? We'll help.)
Are we working together to come up with the image?
If you have an idea:
Call up and describe it and our designers can translate it. Email it. Ship it. Paintings, old snapshots, a box of rocks that we'll photograph ourselves (seriously, we've done that)-we're very into this, and very open.
If you need an idea:
We have designers who can give you ideas. Or research ideas for you.
Are you providing the image?
Cool. We'll take vector graphics of any size. For bitmap graphics, we accept TIF, PSD, EPS, AI, and high resolution JPGs. In general, we recommend 75 dpi at final size, but here's a chart that shows acceptable (on the viewed-from-further-away end) or recommended (on the sitting-right-next-to-it end) resolution at a minimum viewing distance:
15 dpi...25'
25 dpi...20'
50 dpi...6'
75 dpi...4'
100 dpi...3'
300 dpi...1'
Step 2: How big? (Estimates are okay.)
We need the length and width.
If they're estimates, please note that. We shouldn't produce this until we have real measurements, but we can get a general idea of the cost.
Will it bleed?
Most walls aren't perfectly geometrical, so you need to bleed the image to make sure it covers. Here are the recommended bleeds (to include in your measurements):
<8'...1" each side
<20'...2"-3" each side
<50'...5"-6" each side
<100'...12" each side
- Note obstructions like lighting, speakers, thermostats, etc.
- Note cut-outs on the wall like doors and windows.
- Note if the image is supposed to wrap an entire area, so the ends need to match up.
Step 3. What's the material we're printing it on?
This is something we're going to have to discuss; you'll need to describe the situation, and your plans, and we'll need to make a recommendation. Presumably if you're this far along the path, you and your rep are talking already.